Riley Biehl

·         MLD copywriter for consumer-facing product and software updates, internal updates, and employee newsletters

·         Worked with Bing team to write image location and control copy for Microsoft Lock Screen image campaigns

·         Collaborated with developers, designers, and marketing teams to crafting copy for multi-platform campaigns including email, social media, and landing pages promoting Microsoft products and services

·         Developed Microsoft Copilot AI copywriting standards and best practices for multi-surface campaigns and internal style guides

Miranda in the Maelstrom  

·         Author of creator-owned comic book series published in October 2020-May 2021 by Action Lab

·         Wrote scripts and managed production for six 22-page comic book issues and the collected trade paperback while overseeing art, coloring, lettering, design, and publishing

·         Marketed the book to readers and comic book stores via an email and social media campaign

·         Wrote and edited long and short copy for subject lines, products, sales promotions, petitions and more

·         Managed, tested, and scheduled 12-20 email campaigns a day, blasting 365 days a year using industry-standard platforms Selligent, Mailchimp and Strongview

·         Analyze campaign performance through AB testing, revenue, and click-through rates to make data-driven marketing decisions

·         Wrote conversational short- & long-form copy for zulily’s homepage.

·         Wrote copy for secondary platforms including zulily blog, Catalog, Twitter, Facebook, Yahoo ads & SEO pages.

·         Developed & maintained internal resources including style guides, training documents & web content.

·         Wrote feature-focused copy for 150 individual products daily in internal CMS and increased production rate to 200 products through HTML shortcuts

·         Collaborated with buyers, graphic designers, stylists, photographers, and creative directors

·         Wrote and edited daily deal, email, banner ads, and landing page copy for the American Express Serve Project

·         Conducted research, analyzed business’ products to ensure content was compelling and demographically targeted subscribers

·         Interfaced with the ad operations and production team daily