Riley Biehl

• Led a team of writers to develop high-impact copy for multi-platform campaigns, ensuring consistency across email, Windows 11 Lock Screen, social media, and landing pages.
• Defined brand voice, strategy, and copywriting standards for Microsoft Copilot AI, creating internal style guides and refining messaging frameworks.
• Owned cross-functional collaboration, partnering with executives, designers, stakeholders, and analysts to align creative storytelling with business goals.
• Drove innovation through A/B testing and user engagement data, optimizing content for click-through rates and conversion.
• Mentored and developed junior writers, fostering creativity and guiding team members in storytelling and strategic messaging.

Miranda in the Maelstrom  

• Authored and managed the production of a six-issue comic book series published by Action Lab.
• Crafted a unique and compelling narrative across six, 22-page comic book scripts, taking an unconventional approach to sequential storytelling with multiple artists.
• Oversaw art, lettering, design, production, marketing, and release schedule.
• Led social media and email campaigns to promote book and drive sales and audience engagement.

• Created long and short-form content for emails, blogs, charity fundraising campaigns, and petitions.
• Managed and scheduled 12-20 daily email campaigns using content management systems like Selligent, Jira, and Strongview.
• Utilized data-driven marketing strategies to optimize campaign performance through A/B testing.

• Wrote and edited homepage, blog, catalog, and social media content to align with brand voice.
• Conducted brand expansion initiatives by testing different creative concepts through A/B testing, social media feedback, and consumer focus groups.
• Managed a team of product copywriters, ensuring tone, style, and consistency across brand channels.

• Wrote feature-driven copy for 150-200 products daily, optimizing descriptions for user engagement.
• Collaborated with buyers, designers, stylists, and photographers to enhance brand messaging.

• Crafted compelling ad copy and targeted content for email campaigns, banner ads, and landing pages for the American Express Serve Project.
• Conducted research and market analysis to enhance content effectiveness.

• Copywriting & Editing
• A/B Testing & Analytics
• Direct Response & DTC
• Content Strategy & 360 Campaigns
• B2B & SaaS
• User Retention Strategies
• Brand Voice Development
• SEO Copy
• e-Commerce
• Figma, ClickUp, Keynote
• Microsoft Office Suite
• Script Writing & Storytelling
• UX Copy
• AI Training