Riley Biehl

·        Copywriter for Microsoft’s in-house creative agency crafting copy for multi-platform campaigns including email, Windows 11 Lock Screen, social media, websites, landing pages, and in-house style guides

·         Wrote copy for Microsoft products, services, features, Lock Screen image location campaigns, Microsoft Copilot, Xbox products, and LGBTQIA+ Pride promotions

·         Edited, refreshed, and guided copy from other copywriters to update and maintain brand voice and style

·         Collaborated with marketing teams, designers, and data analysts to increase click-through-rates and increase user retention and reengagement through AB testing

·         Developed Microsoft Copilot AI copywriting standards and best practices for multi-surface campaigns and internal style guide

Miranda in the Maelstrom  

·         Author of creator-owned comic book series published in October 2020-May 2021 by Action Lab

·         Wrote scripts and managed production for six 22-page comic book issues and the collected trade paperback while overseeing art, coloring, lettering, design, and publishing

·         Marketed the book to readers and comic book stores via an email and social media campaign

·         Wrote and edited long and short-form copy for emails, product descriptions, blog entries, petitions and fundraising campaigns for Greater Good's nonprofit and charity networks

·         Managed, tested, and scheduled 12-20 email campaigns a day, blasting 365 days a year using industry-standard platforms Selligent, Mailchimp and Strongview

·         Analyze campaign performance through AB testing, revenue, and click-through rates to make data-driven marketing decisions

·         Wrote conversational short & long-form copy for Zulily’s homepage, blog, catalog, and social media channels

·         Conducted brand voice expansion initiatives by testing different creative concepts and copy variations to see what resonated with customers

·         Oversaw and edited copy from the Product Copywriting Team to ensure brand voice, grammar, and style

·         Developed & maintained internal resources including style guides, training documents & web content

·         Wrote feature-focused copy for 150 individual products daily in internal CMS and increased production rate to 200 products through HTML shortcuts

·         Collaborated with buyers, graphic designers, stylists, photographers, and creative directors

·         Wrote and edited daily deal, email, banner ads, and landing page copy for the American Express Serve Project

·         Conducted research, analyzed business’ products to ensure content was compelling and demographically targeted subscribers

·         Interfaced with the ad operations and production team daily