Riley Biehl

Microsoft – Modern Life & Devices                      

05/2019 – present

MLD Copywriter       

·         MLD copywriter in charge of copy for consumer-facing product and software updates, internal updates, and employee newsletters

·         Works with Bing team to write image location and control copy for Microsoft Lock Screen image campaigns

·         Collaborates with developers, designers, and marketing teams to crafting copy for multi-platform campaigns including email, social media, and landing pages promoting Microsoft products and services

·         Develops Bing Chat AI copywriting standards and best practices for multi-surface campaigns and internal style guides

 

Freelance Comic Book Writer

05/2018 – Present

Miranda in the Maelstrom  

·         Author of creator-owned comic book series published in October 2020-May 2021 by Action Lab

·         Managing production schedules and creative collaborations for artists, colorists, and letterers

 

Zulily.com                 

10/2017 – 04/2019

Editorial Copywriter

·         Wrote and edited long and short-form copy for emails, brand profiles, and the company’s online catalog focusing on story-driven content

·         Managed, tested, and scheduled 12-20 email campaigns a day, blasting 365 days a year using industry-standard platforms Selligent, Mailchimp and Strongview

                                   

10/2015 – 10/2017

Copy Editor

• Verified accuracy of 15 copywriters' work in Microsoft Word and an internal Content Management System
• Managed in-house standards which supported 60 writers and editors
• Trained new hires in brand voice, style, industry standards, and CMS; developed a training program that improved the onboarding process

 

10/2013 – 10/2015

Product Copywriter

• Wrote feature-focused copy for 150 individual products daily in internal CMS and increased production rate to 200 products through HTML shortcuts
• Collaborated with buyers, graphic designers, stylists, photographers, and creative directors

 

Rearden Commerce/American Express

06/2011 – 09/2013            

Marketing Copywriter

• Wrote and edited daily deal, email, banner ads, and landing page copy for the American Express Serve Project
• Conducted research, analyzed business’ products to ensure content was compelling and demographically targeted subscribers
• Interfaced with the ad operations and production team daily